I only have good things to say about Broadcast Marketing and Entertainment. It is wonderful to have turnkey system, that really is turnkey! I don't have to worry about a thing. You manage the process and coordinate updates and it is all handled very professionally. The quality of the recordings and the script writing is excellent. And of course the client service is outstanding! We have even had several referrals because of people listening to the on hold messages. Kudos to all of you!
VP - Director of Marketing
National Residential Mortgage Lender
National Residential Mortgage Lender
BME specializes in combining words, music and talent to create enticing Audio Advertising and Marketing campaigns.
SOLUTIONS
Case Studies
SITUATION:
The world of Mortgage Banking changes quickly...organizations need to communicate to their members with up to date information to generate more involvement within their organization.
SOLUTION:
BME.com allows clients to submit new scripting information 24 hours a day, ensuring a responsive and flexible OnHold™ scripting service.
SITUATION:
A parent corporation that acquires small companies very quickly...new branch companies need to incorporate consistent corporate branding without confusing their existing customer base.
SOLUTION:
Scripting libraries give a parent company control over the available content for branch OnHold™ Messages, while still allowing branches the flexibility to choose a message most suitable to their services.
SITUATION:
The HVAC market is a saturated and highly competitive market...small independent dealerships and distributors need to be identified with a major network in order to succeed.
SOLUTION:
OnHold™ productions feature branding under the major network, which makes small dealers and distributors seem larger and more established, giving them a leg-up on their competition.
SITUATION:
The Title business is fast paced with an extremely large network of offices and even communication among the branches is a task in itself.
SOLUTION:
Marketing consistency provided by BME's library scripting system ensures all the offices are educating their customers on all company services and do not become frustrated during their time on hold.
SITUATION:
Branch managers are experts on tires...but not always experts at communicating or marketing to build stronger relationships.
SOLUTION:
The BME scripting process allows corporate management to approve all OnHold™ productions as being high-quality, consistent and professional in sound.
SITUATION:
Shipping and Logistics offers an exceptionally wide range of services...they need to show their customers they aren't just another cookie cutter shipping company.
SOLUTION:
OnHold™ productions provide a unique opportunity to give detailed description of services a caller may not already know about.
SITUATION:
Car Manufacturers offers marketing solutions to dealerships that are easy to work with and brand consistent.
SOLUTION:
BME creates high quality marketing that is affordable to all dealerships, while also increasing over-all sales for the dealer.
SITUATION:
Customers who drop a call because of dissatisfaction with a long hold time directly impact the fiscal well-being of retail branches because they were not given exemplary service, and thus are not likely to become advocates of the specific brand.
SOLUTION:
BME offers an enjoyable message, allowing the branch an opportunity to promote store events and promotions specific to their location to a captive audience. Updates to the messages as frequently as the store desired. Modular approach allows time-sensitive material to expire on a pre-determined date, without changing the general tone or content of the main message.
SITUATION:
A national corporation quickly learned of their marketing limitations because of outdated equipment and manpower to facilitate a truly effective audio marketing program. Corporate had no control over the branding due to the tape units at each branch. They also needed a better, more complete way to support their relationship with their co-op vendor program.
SOLUTION:
Branch managers build their quarterly message via a specially created weblink from a library created by the BME creative team. All script options are approved by corporate to ensure the message being communicated to all customers is consistent with corporate focus while promoting timely branch information about openings, events, new products, and highlighted suppliers. The goal is to ensure that customers are receiving information through every outlet and taking advantage of offerings they did not know were available. New message updates are made by remote upload. No tapes are sent, no additional hardware is needed.