Are you one of those people who, when they forget something, take the heel of their hand and “thunk” themselves on the forehead? Right there…right behind your forehead, is the prefrontal cortex, the center for planning. Its job is to give the signal to the motor association cortex, right beside it, to take action. Until your advertising has reached the prefrontal cortex of your customer and convinced the motor cortex to act, all you’ve done is take up space and make noise in someone’s head.

Fortunately, there’s a shortcut in the human brain: the ear! The auditory cortex is right next door and inside it are all the songs, jingles, voices and noises you grew up and know so well without ever consciously learning them. It’s how you knew you were “a Toys R Us kid,” or that you deserved “a break today at McDonald’s.” You didn’t know it then, but you were captivated by very powerful “audio branding” that still remains with you today!

So what’s really happening when the phone rings at your company? Every week thousands of customers are calling your office to buy your products and services. Right there you have a cost-effective opportunity to increase sales when customers are already on the phone, receiver to their ear and in “buying mode.” This is your chance to use Audio Branding as a tool to help you grow your sales by promoting your company and telling your customers why they should be loyal to you - particularly in this economy. Audio Branding is ready to deliver irresistible mental images, reinforcing your company’s name, products, events and services. Then there’s the Night Answer or Auto Attendant voice who greets your customers first, professionally and courteously. What a pleasant first impression! How about your website? Is its “voice” consistent with your other marketing?

Once your in-house Audio Branding is set, move that circle of influence wider and wider with your other marketing efforts; broadcast media, podcasting and eNewsletters. The idea is to utilize Audio Power to its greatest magnitude and make sure your brand is consistent with each ripple as it extends throughout your global marketplace.

As pioneers in Audio Branding Specialists, BME is ready to assist you in, pardon the pun, increasing your volume. We are your passionately-driven audio marketing partners.

There’s not a lot of “head thunking” involved - unless you DON’T call.

Contact BME to set up a time for your no-obligation consultation: AudioBranding@BMEAudio.com.

Why is the consultation free? Because you deserve a - oh, wait…you already know the rest.

Yeah. That’s Audio Power.

T~